Branding

Branding

It’s about the experience. 

The profile of a woman's head, a New York City skyline double exposed with the image.  A conceptual depiction of smart cities, and the people who shape them.

VERB is for the builders, makers, dreamers, and doers. We are all about human-to-human (H2H) interaction.  

A brand is a promise, and the experience around it – reflective of what it represents. It’s more than a name, logo, text, and package. It is what you stand for, why, and care about – and why someone should care about you.

We listen, learn, engage, then provide solutions that deliver the answers to what we discover from your “brand pulse” – then hype it up like a DJ (with records, not DJ Tanner from Full House) at a rave party on New Year’s Eve 1999. That, or a bar mitzvah or Indian wedding. Have you ever been to one of those?! They’re all amazing. PS In 1999, we were Marco-Polo’ing our lives, so it’s a joke – relax, breathe, inhale through you nose, count to 5, now exhale, count to 5.

The whole enchilada “Sunday Sunday Sunday” deal here is tapping into why customers would notice, care, and invest in your brand. We find that pulse, then harmonize the heartbeat that resonates. Another words, what’s the impression you seek to leave, and how is the footprint of your brand aligned? We help with that. 

Our energy is driven by people & ideas, and fueled by our faith, business expertise, and thought leadership.

As humans, and like with business endeavors – we stumble. Our marketing craftsmanship eliminates confusion. When times are clumsy – we fortify your business like walking next to you in a 3-legged race at a 25 yr family reunion. You’re going down Aunt Edna! 

We define brand voice, personality & identity by building into your reputation with simple clarity. We do so by making declarations around the emotional associations to your brand through verbal identity, and visual connections that sparks relationships.  

Through this crafted identity, we deliver a reputation that captures the essence & purpose of why you exist. The story of your gifts are then brought alive through proven tactics that advance your business. This is achieved through our “dig” approach, and IMMERSION process. We like immersion better, disruption can be annoying. It’s trendy, like a hipster with a mustache, lumberjack shirt, man-bun & skinny jeans. We’re doing something newer. Plus, we invented it. So cool #humblebrag. 

We care. Like a lot. We also cringe when people say “like” too much when talking. Like anyway, back to us and our caring. We care more than you wanting mosquito spray in the middle of the jungle in your tent while humid, and the media feared you with good reason about zika. Little things matter. We care because, like, hey – we all have bills to pay hu-man. That, and your legacy matters. 

Think whimsy without the tutu, because jeans are more comfortable. We have suits, but they are at the dry cleaner still, who’s picking them up?

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Did you cry at the end of Titanic or Armageddon?

Remember tether ball?