CHALLENGE
GE’s Transport International Pool, housed under the global conglomerates GE Transportation business, sought to better serve current customers, prospective business, and internal teams.
SOLUTION
Siegel assessed the more than three-hundred customers in their nearly $50M portfolio of clients ranging from farms in Hillsboro, Ohio to businesses such as Wal-Mart, GAP, USPS, Roadway, UPS, and others so that they were in tune with their business of providing fleet equipment (dry vans, flatbeds, reefer units, containers, tracking, and services).
Methods to better engage teams internally via inclusive communications between Sales and Operations for deal fulfillment, compelling marketing through promotions, pricing, print, and online, as well as external interaction through campaigns were provided.
IMPACT
teamverb provided methods to bring the GE Transportation fleet brand alive through internal and external engagement and processes.
TESTIMONIAL
The team didn’t hesitate to get in tune with the GE brand, goals we had, and propose methods, lead projects, and deliver compelling marketing for our business. Definitely a tremendous value added strategic partner. A must have for tackling challenges, proposing game changing ideas, and gaining positive results and traction for your team and efforts.” – GE Transportation Leadership
RESULTS
Six Sigma project led to improve the process of billing, the Greenbill project, leveraging the DMAIC approach to infuse digital and automatic invoice notifications to the updated contacts with customers – reducing bill cycle time by nearly three days and increasing customer satisfaction 25% related to accounts payable and receivable
Internal communications enhanced by way of weekly newsletters, quarterly updates, and inclusive communications involving the Sales and Operations teams that were once very departmentalized – improving awareness, deal fulfillments, and customer happiness
After dissecting the market need, opportunity, and budget for expanding the services division into the repair business – GE invested in ten services trucks and ten additional employees, generating $5M in revenue the first year of operation
Part of the fleet tracking product, VeriWise, development, assessment, communications, innovation, and launch – providing marketing, branding, creative, design, and insights around the power and value of the service the product provides. Testimonials also collected such as salvaging stolen goods from equipment such as with the GAP company, and sharing such compelling stories in collateral to bolster sales – also providing creative around “Trailer Needs, A to Z” emphasizing the holistic support GE provides for fleet needs
Improved productivity by nearly 20% amongst teams, 35% growth in revenue, and 85% reduction in errors of billing process to mention a few impact stats.
REFERENCES
GE
www.ge.com
GE Transportation, Equipment Services, and Transport International Pool
http://www.tip.ge.com/
VeriWise
http://www.tip.ge.com/fleetintelligence/asset-intelligence/vwise/